I browse fimoculous* because Rex Sorgat collects all the year's end lists, and let's me know what latest pop culture trends are a-happenin'. This bit caught my eye: Michel Gondry (a director I like) has "sweded" the trailer of his new film Be Kind, Rewind, starring Jack Black and Mos Def. The idea is that that when two video stores clerks find that all their VHS tapes have accidentally been erased, they decide to remake the films. The lo-fi (low-tech, not quite DIY) results prove to be a hit with the customers.
But what is "sweded", you wonder? It's a word Jack Black's character uses to explain to his impatient customers why have to wait for the movies: they were "custom-made, Sweded" or, made in Sweden ("it's a far away and expensive country"). As part of the promotion for the movie, but also because Gondry's having fun with his fans, the website for the movie explains how to "swede" and posts YouTube clips. Now if you type sweded into YouTube you come up with the enthusiastic homemade versions of favorite movies that fans are posting as "sweded" versions ("hey, you mean we've been sweding since last year? sweet!"). The word "craptastic" is often used in association with these fan-made mash-ups, but in a good way.
This sweded LOTR features a great Gandalf voice and a few sly Harry Potter touches.
And now, because of following all the links about sweding, I found another fun pop culture blogger, this time in Ireland, at Monscooch.
*"What is this? A fimoculous is a micro-organism that consumes its own waste for sustenance. Fimoculli are therefore a self-perpetuating ecology. A mono-parasite, a homo-symbiosis, Fimoculous.com devours the filth expunged on the mediascape. (Oh, and it aggregates my life.)"
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