The place where I work decided to build its brand a few years ago with a slogan, meant to imply that those of us who work here are compelled to search ceaselessly for "excellence." The whole idea makes me tired. That slogan is now mandatory on the newly designed website for my unit. It is all over every media object produced here. But what bugs me is that it is printed in large letters at the bottom of our letterhead stationary. So every time I must send out a letter of recommendation, my words appear over this slogan. I'm somewhat amused, however, by the fact that my brain automatically read it as"Driven to Distraction (SM)
Distraction
Sometimes distraction as beguilement: reading long novels, watching all the episodes of Dexter, settling into my seat in the movie theater with my popcorn.
The bad kind, the kind that has been afflicting me in the last few weeks, involves forgetting my keys, losing my cell phone, misplacing my datebook, leaving my powersource in the classroom, locking myself out of my office. I've been too distracted by worry over a person's health to do more than try to navigate my way safely through space and time.
What is the other side of distraction? presence of mind? serenity? boredom?
Friday, February 26, 2010
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